Many people ask us why we selected a seahorse for the logo of the Memory Clinic. The latin word for
seahorse is hippocampus, which is a part of the brain that is very important in memory. The term
hippocampus was originally coined in 1587 by Julius Cesear Arantius because he thought that the
anatomical structure of the hippocampus resembled a seahorse — especially the curled structure of
the tail! Memory disorders are often associated with a malfunctioning hippocampus, and many treatments
for memory disorders are aimed at improving function in the hippocampus region of the brain.
